Ronaldinho will wear UNICEF on his chest

Ronaldinho will bear UNICEF on his chest

Support for UNICEF is a Gesture Beyond Advertising

There is news about the Barça short: fort he first time in the one hundred and seven years' history of the club, the team will have a logo on its strip. It is not, as might be imagined, a juicy business of image rights. F.C Barcelona will make history by bearing the UNICEF logo, and instead of receiving, they will pay for it; the latest initiative of the humanitarian campaigns of a team that continues to demonstrate that it is ' More than a club'.

With the first year's donation, UNICEF and the Fundacion Barça hope to improve the lives of the children of Swaziland, and African country stricken by poverty. Education and sports programmes will be enhanced for a large part of the population of the country. HIV positive mothers and children will have Access to retroviral treatments to prevent the transmission of HIV and the infections related to the virus.

The joint gesture of Barça and UNICEF tries to remind the fans around the world of the importance of attending the unprotected child. This is not only a concern of the club, but it is also in the minds and hearts of the layers. Eto'o is an ambassador of UNICEF in Africa. Ronaldinho and Edmilson last season sponsored a UNICEF project and the Fundacion Iberostor to give an education to Brazilian children in the state of Bahia this work has also been added to by other Barça players such as Sylvinho, Belleti, Deco and Motta.

''This alliance between UNICEF and F.C Barcelona will open the door of hope to thousands of children'', assured Ann M. Veneman, UNICEF executive directress during the act announcing the new alliance in the United Nations headquarters in New York. '' Barcelona teaches us that sport can be a very powerful, positive force for children and for UNICEF it is a priceless donation'', she stressed.